Top 5 Business Apps in Ghana Q4 2022

During the fourth quarter of 2022, the top 5 business apps in Ghana showed varied performance metrics across downloads, revenue, and active users. Below, we delve into the key trends for each app.

Zoom Workplace experienced a significant increase in weekly revenue, peaking at approximately $201 in the week of December 19. Downloads fluctuated, with a high of 19.6K in early October and a low of 10.2K in late November, eventually stabilizing around 12.5K by the end of December. Active users saw minor fluctuations, maintaining an average of around 310K throughout the quarter.

Google Chat had consistent weekly downloads, ranging from 8.6K to 13.4K, with a notable dip in late November. Active user numbers steadily increased from 85.3K in late September to 94.2K by the end of December.

WhatsApp Business dominated in terms of downloads and active users. Weekly downloads peaked at 336.9K in late September and saw another surge to 285.7K in the final week of December. Active users consistently grew, reaching over 2.5M by the end of the quarter.

LinkedIn: Network & Job Finder showed stable revenue, hovering around $1.3K to $2.1K weekly. Downloads remained relatively stable between 3.5K and 4.9K, while active users saw a slight decline from 140.1K in late September to 126.4K by the end of December.

Google Meet (original) maintained a consistent download rate, peaking at 5.3K in mid-October and tapering off to 2.5K by the end of December. Active users saw a gradual decline from 41.3K in late September to 38.1K by the end of the year.

These insights are derived from Sensor Tower data. For more detailed analytics, visit Sensor Tower's platform.